Mirabelli describes the purpose of this chapter as the exploration of reading more than just text and other verbal and non-verbal variances that construct the interactiveness of serving.
According to Lou, in order to be literate when using the menu requires knowledge of food terminology and the individual customization that the restaurant they serve provides.
Servers are often able to get the jump in fine dining restaurants due to the use of foreign languages or unfamiliar terms and put the control in the servers hands rather than the diner because they have to explain the items and in turn can sell the items.
Notes
What’s he [Mirabelli] even getting at? Serving is more than just serving. It’s the competencies and serving does not = servitude.
Literacy – Prep, pairings, presentation. You name it.
Literacy in turn allows you to up sell and you appear more friendly. More friendly, more tips
Socialization – a continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior and social skills appropriate for his or her position
- Effects your world view
- Discourse creates that
Rhetorical triangle
Writer? Mirabelli
Issue? Serving requires multiliteracies
Reader?
Bridge the gap?
- The readers or audience used in this reading are literary novices. The language used is much different than swales and makes no assumptions about what the reader knows and breaks down the paragraph to foundational elements.
- The gap in turn that he sees is identifying and understanding literacies when not conveyed textually.
- Interpretation – People not in the service industry (Start looking at contextual clues)
Dive Into Discourse 