Multilitracies – People who work these industries are not just reading text but reading people and dynamics.
He follows many of the contexts from social communities
He begins to address the preconceived notion that servers are without skill to which rebuttals are given by the challenges of learning how to read people
His work will analyze the competencies of server work as to change the perception of it being mindless and convey the linguistics needed in the line of work itself.
Literacy can be achieved through social practices and not just the minds of the individuals
Taking the spotlight away from achievement basis and putting an emphasis on social interactions and informal education
The menu is considered the text: the amount of influence servers have in this allows for personalized service and meant to highlight the influences of the company (you kind of become a sales person)
What buzz words sell food? How can things be communicated at a level to which the normal person understands what it is that they are buying?
Menus are situated in a fashion that is meant to be conversational. This is very interesting to me because I can see how it correlates to my experiences as a server.
Reading people is an equally important lexi as reading a menu is
Communication provides the opportunity to be more familiar versus distant and when is appropriate in each individual situation
Ideas to further be explored: Power, control, management, the stigma surrounding serving itself (which leads me to wonder about if outside influences can create discourse for people? IE how people have preconceived notions about people in the service industry.)
Dive Into Discourse 